01
BRAND & PRODUCT
Brand and product expertise
We curate international beauty brands and selected products for the needs of local communities.
MINI CLOSE · INTEGRATED BEAUTY RETAIL
Integrated
beauty retail.
The next wave.
Beauty within reach, MINI CLOSE
Our 1+N integrated-retail model connects a city-level forward fulfilment hub with N community stores. It joins online acquisition, in-store experience, rapid local delivery and centrally supported operations into one responsive beauty-retail network.
Explore the modelBEAUTY RETAIL, CLOSER TO COMMUNITY
COMMUNITY STORES · RAPID FULFILMENT · ON-DEMAND RETAIL · E-COMMERCE · DIGITAL OPERATIONS · CITY PARTNERS · COMMUNITY STORES · RAPID FULFILMENT · ON-DEMAND RETAIL · E-COMMERCE · DIGITAL OPERATIONS · CITY PARTNERS
01 / RETAIL MODEL LOOP
CONNECT DISCOVERY, EXPERIENCE AND FULFILMENT
From online discovery to local fulfilment,
one connected beauty-retail loop.
Rather than a single point of sale, we connect customer acquisition, store service, rapid fulfilment, targeted operations and performance reviews in one retail pathway that can keep improving.
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01PLATFORM DISCOVERY
Reach customers online
Capture demand from on-demand retail and leading e-commerce channels, creating online touchpoints that local stores can serve.
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02COMMUNITY SERVICE
Create neighbourhood experiences
Build trust through sampling, advice, after-sales care and face-to-face service; bring customers into a shared membership programme and build better customer insight.
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03LOCAL FULFILMENT
Deliver on demand
Use community stores as rapid-fulfilment points to improve delivery speed and bring service closer to customers.
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04MEMBER RETENTION
Grow repeat purchases
Strengthen store service and membership experiences, deepen local customer relationships and encourage everyday beauty purchases.
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05DATA ITERATION
Learn and improve
Review product selection, listings, sales and customer feedback to keep store operations improving over time.
WHY INTEGRATED RETAIL
More than a beauty store,
it is a network for everyday community needs.
MINI CLOSE considers how community stores can serve online demand, and how online consumption can return to trusted, experience-led and sustainable local service.
- Physical storesNeed steadier online touchpoints and clearer day-to-day operating insight.
- Online shoppersNeed trusted places for product discovery, advice and after-sales support.
- Local communitiesExpect closer, more flexible beauty services and faster fulfilment.
02 / CORE CAPABILITIES
MAKING THE MODEL WORK IN REAL STORES
Four strengths supporting
a global, integrated beauty-retail model.
We combine curated products, digital upgrades, platform reach and coordinated fulfilment, so community stores can unite in-person experience with online growth.
02
DIGITAL OPERATIONS
Digital operations
Improve daily operations across selection, listings, inventory, sales and performance reviews with practical tools.
03
OMNI-CHANNEL REACH
Integrated customer reach
Connect online platforms, physical stores and community service into one joined-up sales journey.
04
SUPPLY & FULFILMENT
Supply and fulfilment
Coordinate rapid-fulfilment points, community stores and city hubs for more responsive local service.
03 / HEADQUARTERS ENABLEMENT
END-TO-END SUPPORT, BEYOND A STOREFRONT
Headquarters support helps local stores
build the ability to grow online.
MINI CLOSE supports partner stores across products, systems, supply and operations—helping traditional stores upgrade digitally and progressively connect with online traffic and rapid fulfilment.
- 01
Fast product listing
Help stores organise product information and synchronise listings across channels quickly.
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Digital store upgrade
Use practical systems to support product selection, inventory, sales and operating efficiency.
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Smarter assortment matching
Match product combinations to the city, neighbourhood and local customer profile.
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Dynamic supply optimisation
Continuously refine product mix and supply arrangements through sales feedback and market signals.
- 05
Global product sourcing
Keep introducing international beauty brands and selected products to broaden a store's offering.
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Integrated operations
Bring online logic and offline service together through segmented operations and flexible resource allocation, so the brand can be present wherever customers are.
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Financing support
Work with banking partners on dedicated retail inventory financing that supports healthier cash flow and more flexible supply arrangements.
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Long-term guidance
Provide training and ongoing operational support from store preparation through daily trading.
The exact support scope, resourcing and partnership terms are subject to formal discussions and signed agreements.
04 / CITY PARTNERSHIP
GROW LOCAL BUSINESS WITH PEOPLE WHO KNOW THE PLACE
City partners,
building local beauty-retail networks together.
MINI CLOSE is developing city partners in key markets. In step with headquarters, they lead local community-store development, launch support, store care and market expansion to build neighbourhood-level service coverage.
Apply to become a city partner- 01
Local store development
Develop community-store partnerships and follow up with prospective local operators.
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Store launch support
Support site selection, preparation, system onboarding and opening-readiness.
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Ongoing store operations
Follow store performance and work with headquarters on operational guidance and feedback.
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Local resource coordination
Connect local commercial districts, communities, property partners and service resources to improve expansion efficiency.
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Neighbourhood network growth
Build service coverage around everyday community catchments, moving toward convenient 15-minute local service.
05 / COMMUNITY STORE MODEL
ONE MODEL, DIFFERENT COMMUNITY SERVICE SETTINGS
City hubs, community stores and
rapid-fulfilment points working together.
A city-level forward hub serves community stores, combining in-store experience with nearby fulfilment to bring beauty service closer to everyday life.
01
Community beauty store
Serve in-store discovery, advice, membership services and the everyday beauty needs of nearby customers.
02
Experience-led service store
Use product trials, service and customer interaction to build offline trust and repeat-purchase relationships.
03
City hub coordination
Use city-level forward hubs, regional inventory and store-to-hub coordination to improve nearby fulfilment response.
PARTNERSHIP PATH
Start with one conversation,
then grow city by city.
- 01
Share your interest
Tell us your intended city, resources, budget and partnership direction.
- 02
Discuss local fit
Review the city market, commercial resources and partnership requirements together.
- 03
Confirm the partnership
Agree the model for a city partnership or store collaboration.
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Prepare and launch
Complete site selection, product setup, systems onboarding and platform-launch preparation.
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Grow with support
Receive ongoing support for assortments, campaigns, data and operations.
06 / START A CONVERSATION
PARTNERSHIP STARTS WITH A CLEAR CONVERSATION
Tell us about your city,
and how you would like to partner.
Leave your basic details and we will arrange a discussion based on your intended city, resources and partnership direction. Specific terms and support are subject to formal discussions.
LET'S BUILD TOGETHER
Help community stores
reach more room to grow.
Talk with us by phone or WeCom about your city, resources and partnership plans.
15528430119 zhongwenwen@miniclose.com